Top Drawing & Coloring Apps on iOS in Australia: Q1 2022 Performance

In the first quarter of 2022, the top 5 drawing and coloring applications on iOS in Australia showcased varying trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a snapshot of how these apps performed.

Color by Number：Coloring Games from Wildlife Studios experienced fluctuations in both downloads and revenue. Weekly downloads started at around 5.2K but dipped to 2.3K by mid-February before recovering to 3.3K by the end of March. The weekly revenue peaked at approximately $4K in mid-January and then showed a downward trend, ending the quarter at around $2.5K. Active users saw a decline from 20.9K to 15.5K over the quarter.

Pixel Art － Color by Number by Easybrain Ltd showed a consistent performance in weekly revenue, which hovered around $2.5K to $3.3K. Downloads decreased from 2.8K at the start of the quarter to 1.7K by the end of March. Active users saw a gradual decline from 32.3K to 24.6K during the quarter.

Disney Coloring World by StoryToys Limited had relatively stable weekly revenue, with a peak of $3.7K in early March. Downloads, however, showed a downward trend, starting at 2.2K and falling to just 874 by the end of March. Active users also declined from 3.5K to 2K over the quarter.

Gallery: Coloring book & decor from BERESNEV s.r.o. saw its weekly revenue peak at approximately $3.3K in late February. Downloads were low, starting at 1.4K and dropping to 608 by the end of March. Active users decreased from 5.5K to 3.6K throughout the quarter.

Adult Coloring Book - Pigment by Pixite Inc. had a stable performance in weekly revenue, peaking at $3K in late March. Weekly downloads remained below 1K, with a slight peak of 963 in late February. Active users fluctuated, starting at 1.5K and ending the quarter at 967.

For more in-depth insights and data, visit Sensor Tower.